How Social Media Has Helped Transform Event Management Media Essay

How Social Media Has Helped Transform Event Management Media Essay Social media has changed the way information is communicated completely. The fact that people have adapted social media and prefer to use social media to communicate and get in touch with the world is proof of the fact that social media is here to stay. Social media has become very important for communication, marketing and a sales discipline as well. Event managers know from their experience that the most effective way of communicating, selling or marketing is face to face, but the reach of this is very limited as you cant meet and approach every potential customer. Other forms of marketing that are less personal had a wider reach but social media has made it possible for event managers to get in touch with as many people as they want. Face to face conversations allow a consumer to get engaged with the brand. Social media also allows people to share experiences about a brand and become advocates of it. There are at least 41.3 million people online in the UK alone and twitter users allover the world are estimated to be around 35mn. Social media is like amplified word of mouth. The word spreads fast and to a number of people at a time. It is something that event managers had been waiting for. Event managers can now build their event strategy after taking advise from their customers directly on what to include in the content, promote the event, share the experience with others and also evaluate how they event went. Now the events life has increased as the event is kept alive in the mind of the consumer through videos and pictures that are shared with many other people. This also increases the reach of the event. Event managers now have to embrace the reality and make the event available online. Event management often involves 5 phases, I will discuss each phase and how social media has helped transform it. Step 1. Planning Every event requires planning. Planning an event is an extremely lenghthy and tedious job, many softwares and guidelines are available to do this work. It involves getting people together to make an event a success. Deciding on the venue, the food, emergency plans, promotion, attendees etc. An event will only work out if these things have been planned in detail and the right people to perform the task are there. Some ways in which social media makes this phase easier are: Skype: Skype can be used to communicate with people who are miles away, it allows people to brainstorm and contribute unique ideas to make the event better. Â  PBworks:Â  this platform also makes it easier for people to contribute ideas add notes and organize the entire event. It is used by organizers all over because of its document sharing features which makes information exchange much faster and easier. Step 2. Organizing and inviting Once the planning part is done, the event manager has to make sure that everything is going as planned and that the people who have been delegated responsibility are also working. Time management is crucial at this stage, because of delay by one person to do his duty can have disastrous results. Also the planner needs to start inviting people, these include guests and attendees, you have to make sure that all the people who make the event a success are invited and are able to come to the event. For this purpose social media is available to keep information on the event organized and also to publish guest lists and speaker lists. Starting a blog is another great idea that event managers can make use up, these blogs are updated on a regular basis and keeps the attendants informed about how the preparation of an event is progressing. Facebook can also create an invite to an event, it allows people to respond to the invite as well. Step 3. Promotion and distribution Promotion is important whether its for a brand or an event, without it consumers or interested people can not be brought in. a number of promotional techniques are available but can be divided into below the line(ATL) and above the line (BTL) ATL deals with indirect ways of promotion where there is no individual contact between the buyer and the seller, these include print ads, TV ads, billboards etc. BTL is about direct interaction with the customer, may include activities and organizing of certain events to invite people to the product, consumer reach is limited compared to ATL but is much more effective. Social media can also be called an ATL approach but it has a much wider reach so is more effective. The event management needs to make sure that it is promoted through every channel possible. Potential attendees should be able to access information about the event and ask questions easily. Social media like twitter, youtube, facebook, orkut should be used. Social media should be considered a primary mode of advertising. Twitter and facebook should be used because they are meant to transfer messages. A facebook page is more effective than a facebook group because everytime the page is updated it appears in the newsfeed, allowing more people to view it. Facebook event is also an important way of letting people know about the event and also knowing how many people are likely to attend the event. Step 4. Meet expectations The manager should optimize the event to meet people requirements, because if the event does not make the attendees satisfied they are also capable of creating bad publicity for the company. High speed wireless should be made available so people can communicate with each other and converse easily with the guests and other attendees. Often even before the event starts the attendees start having dialogues with the speakers on the event and after the event that communication is continued. The attendees should be able to tweet in their questions in real time and also get answers, other attendees should also be able to answer those questions for the speakers. This makes the whole event much more interesting. There should be live conference available for people who are unable to attend the event. This allows people miles away to attend the conference and interact with every one around, the event manger should try and make it a holistic experience for such people also. Live streaming can also allow the event managers to reach out people who could not attend the event, later on some videos should be uploaded of the event, so that the lifecycle of the event is lengthened. The event manager also needs to listen to what the audience has to say. If they complain about any aspect of the event like the food or a particular speaker then the event manager should take action to improve the situation. Twitter conversation should be tracked properly and if not than surveys should be used to see what consumers have to say about the event. This makes consumers feel important as their opinion is being listened to and it helps managers align the event to the needs of the consumers ensuring that the event is a success. Step 5: communication after the event Post event communication is also important to make sure that the impression of the event is positive and lasts long especially if more events have to be held later on; If this impression is not a good one than consumers are less likely to attend the one in the future. After the event make sure your attendees know how to remain in touch through social media, emails should be exchanged to facilitate communication. Thank you notes should be sent along with updates and other information. Event management is as much about relation building as it is about organizing the event.

Annual School Day

List of Indian Classical Music Book Book Title| Author| Publisher| Description| Abhinav Geet Manusha (3 volumes)| Pt. S N Ratanjankar| | | Abhinav Geetanjali| Pt. Ramashreya Jha| | | Acharya Tanarang Ki Bandishen| Acharya V. G. Ringe (Tanarang)| | | Anup Rag Vilas| Pt. Kumar Gandharva| | Bandishes composed and sung by the author, most available on cassettes. | Bandish/Upaja| Mahammad Husen Khan| | Collection of bandishes composed by the author. | Bhartiya Sangeet Mala| Mirasha Bua| | Collection of traditional bandishes from Gwalior gharana. Bhavrang Lahari| Pt. Balwantrai Bhatt| | Collecton of Bandishes composed by Balwantrai Bhatt. | Dhrupad Dhamar Gayan| Rajabhayya Punchhawale| | Collection of traditional Dhrupad Dhamar bandishs. | Dinarang| Pt. Dinkar Kaikini| | | Geet Manjiri| Pt. Vinaychandra Moudgalya| | | Hindustani Khayal Gayaki| Mirashi Bua| | Collection of Khayals with notations of full improvisation. | Hindustani Sangeet Paddhati| Pt. Vishnu Narayan Bhatkhande| | | Jivi Ji vai (Golden Voice Golden Years)| Pt. Jasraj| | Bandishes with notations composed by the author. Mai Jaisa Bhi Hun| Balasaheb Punchhawale| | Collecton of bandishes composed by the author. | Mukkam Vashi| Pt. Kumar Gandharva| | | Pranav Bharati| Pt. Omkarnath Thakur| | | Raag Bodh| Prof. B. R. Deodhar| | Collection of traditional compositions. | Raag Darshan| Pt. Manikbuwa Thakurdas| | Collection of Bandishes| Raag Rachananjali| Ashwini Bhide-Deshpande| | Bandishes composed and sung by the author. | Raag Sangraha| Lt. Master Krishnarao| | Collection of traditional compositions taught by Bhaskarbuwa Bakhle. | Raag Sarita| Pt.C R Vyas| | | Raag Vigyan| Pt. V R Patwardhan| | | Rajabhayya Punchhawale Swaranga Darshan| Balasaheb Punchhawale| | Collection of bandishs from repertoire of Pt. Rajabhayya. | Rasa Gunjan| Pt. Birju Maharaj| | | Rasaraaj| Pt. P N Barve| | | Sangeet Kala Prakash| Pt. Ramkrishna Vaze| | Collection of bandishs from repertoire of Pt. Vaze buwa| Swarangini| Dr. Prabha Atre| | Collecton of bandishes composed by the author. | Thumri Parichay| Leela Karwal| | | Thumri Tarangini| Rajabhayya Punchhawale| | Collection of traditional thumris. * A Discography of Hindustani and Karnatic Music. by Michael S. Kinnear / Hardcover / Published 1985 Price: $79. 50 * The Life of Music in North India : The Organization of an Artistic Tradition  by Daniel M. Neuman / Paperback / Published 1990 Price: $25. 00 * Bismillah Khan and Benaras, the Seat of Shehnai  by Rita Ganguly / Hardcover / Published 1994 Price: $30. 00  (Special Order) * Broadcasting : New Patron of Hindustani Music  by B. N. Goswami / Hardcover / Published 1996 Price: $30. 0  (Special Order) * The Classical Music of North India : The Music of the Baba Allauddin Gharana As Taught Byali Akbar Khan/Volume One : The First Years' Study  by Ruckert / Paperback / Published 1991 Price: $59. 95   * An Introduction To Hindustani Music  by Arati Chakravarty / Hardcover / Published 1999 Price: $24. 00  (Special Order) * Keywords and Concepts : Hindustani Classical Music  by Ashok Da. Ranade / Hardcover / Published 1990 Price: $26. 00  (Special Order) * Penguin Dictionary of Indian Classical Music  by Raghava R. Menon / Paperback / Published 1995 Price: $9. 0  (Special Order) * Between two tanpuras  by Vaamana Harai Deasapaaonode   * Hindustani sangeet paddhati : Bhatkhande kramik pustak  by Vishnu Narayan Bhatkhande * Indian music in performance : a practical introduction  by Neil Sorrell * Indian musical traditions : an aesthetic study of the gharanas in Hindustani music  by Vaamana Harai Deasapaaonode * Islamic Contributions to South Asia's Classical Music  by Mobarak Hossain Khan * Musicians of India : past and present gharanas of Hindustani music and genealogies  by Amala Daaasaasarmaa * Pillars of Hindusthani Music  by B.R. Deodhar, Ram Deshmukh (Translator) * The Ragas of North India  by Walter Kaufmann * The Rags of North Indian Music : Their Structure and Evolution  by Nazir Ali Jairazbhoy * Some immortals of Hindustani music  by Susheela Misra

East of Eden Essay

In John Steinbeck’s novel, East of Eden, the deprivation of a sound conscience is a theme that is associated with Cathy Ames, and afflicts the people around her. The author uses foreshadowing to portray the future of Cathy and her multiple victims. By doing so, the author builds onto the characterization of Cathy, revealing how truly malevolent she is. From birth, Cathy is foreshadowed to develop into something monstrous. The author claims that he â€Å"believe(s) there are monsters born in the world to human parents† (72). Even though she has not been physically presented to the reader yet, Cathy is about to be portrayed as the main evil in this novel. This prelude to Cathy’s characterization foreshadows the evil that will come with her presence. Cathy’s reign of terror begins when she burns her own house down, and â€Å"the frightened talk ran through the town that the whole Ames family had burned† (87). This action corresponds to the foreshadowing presented by the author’s description of monsters being born to human parents. By committing such an inhumane act, the reader gains the knowledge that Cathy has no conscience. Cathy’s tirade did not end there, and after giving birth to Adam, and possibly Charles’, babies and trying to leave him, â€Å"she shot at him. The heavy slug struck him in the shoulder and flattened and tore out a piece of his shoulder blade† (202). Cathy’s ability to kill the father of her children without even considering the severity of her actions shows how much of a monster Cathy truly is. The actions performed by Cathy at such an early stage in the story only foreshadows to the reader that she has not yet ended her path of destruction. Cathy’s inner evil is revealed at birth, and, at a young age, she discovers that she holds powers that can be used to manipulate others. From birth Cathy is foreshadowed to be pure evil, and she â€Å"learned when she was very young that sexuality with all its attendant yearnings and pains, jealousies and taboos, is the most disturbing impulse humans have† (75). It is disturbing that Cathy realizes her sexual capabilities at such a young age. The way Cathy’s thought process is presented, it can be seen that Cathy plans to abuse her powers, foreshadowing conflicts to arise in the future. It did not take long for Cathy to utilize her powers, and â€Å"at ten Cathy knew something of the power of the sex impulse and began coldly to experiment with it† (75). Cathy’s ‘experimentation’ with sexual power at such a young age helps further depict her as a malevolent being with no conscience. The fact that she begins abbling in sexual activities, at an age where most don’t even know what sex is, foreshadows that there can only be trouble to come from involvement with Cathy. Years pass and, as foreshadowed, Cathy becomes a major contributor to her local brothel. When speaking of her regular customers with the brothel’s owner, Faye, Cathy tells her to â€Å"look at the heel marks on their groins†¦ I’ve got the sweetest set of razors all in a case† (236). Cathy has been secretly sodomizing and extorting extra money from her regulars, showing she is not content with the amount of control she already possesses. Her actions foreshadow that Cathy’s search for power is never ending, foreshadowing she will continue her malicious acts until someone is capable of stopping her. At birth Cathy is depicted to be monstrous, which is proven true by the actions she displays while growing as a child. The realization of the many powers she possesses are developed and abused by Cathy, showing she disregards all others well being in her search for total control. Such actions can only be performed by those who have no sound conscience, and have no fear of the consequences posed by society.

Forming Our Own Political Views - 638 Words

As high school students, looking forward to becoming voting adults in the coming years, many of us have began to form our views and express our opinions in support of our preferred political ideologies. One thing that is certain is that we will not all share the same political views. While some of us may become liberal in our orientation, some others may become conservative, while yet others may develop a mix of liberal and conservative ideals. This leads to the question, why would any given group of people have such widely divergent political views? Indeed, the age old debate on nature versus nurture has found its way into the search for the roots of political ideology. Historically, psychologists have linked the origins of ideology to upbringing and societal influences; the thinking is that strict parenting and upbringing would result in those who believe in a stricter doctrine of personal responsibility. Such people would tend to value traditional American ethics, have a very low tolerance level, be averse to risk, and be more likely to mature into conservative thinkers. On the other hand, those with a more liberal upbringing are likely to mature into adults with a so called â€Å"loose grasp on reality†, and a strong belief in an abundance of civil liberties. They are also likely to be less risk averse than their conservative counterparts. In recent years, scientists have begun to challenge the widely accepted linkage between our upbringing and our politicalShow MoreRelatedEssay On If These Walls Could Talk835 Words   |  4 Pagesmy flickering nightlight, forming all types of different shapes and figures. My imagination created vivid scenes in my mind as I slowly dozed off. In my younger years, walls meant possibility and adventure when the lights went out, however, in the later years of my life this soon changed. As a young teenager, the walls of my room made me feel like an inmate, keeping me in my cell doing homework while many of my friends stayed out partying till the early morning. If my own perspective on the same wallRead MoreThe Decline Of Marriage And Family Life1347 Words   |  6 PagesThe concept of a traditional American family has been profoundly changed over the last 100 years. Fewer marriages are forming, divorce rates are higher than ever, and childlessness is much more common. The decline of marri age and family life seems to be the inevitable product of progressive ideas and modern socio-political conditions. Feminist and contemporary liberal critics of marriage and family life appeal to individual rights, liberty, consent, equality, and love as they seek to dismantle andRead MorePolitical Socialization And Social Socialization1357 Words   |  6 Pages as a result, we take on characteristics of our family, friends, and associates in the hopes of â€Å"fitting in.† One of these social norms includes political affiliation. This concept of forming political ideas through friends, family, and other social constructs such as the education system and the media is called â€Å"political socialization.† Political socialization begins when we first learn of how our government works and can later help to form our own partisan orientation. This concept supposesRead MoreZionism and Non Zionists Essays1191 Words   |  5 PagesZionism declares that â€Å"the Jews are more than a purely religious body, they are not only a race but also a nation† (Berkowitz 376). Theodor Herzl, the father of political Zionism, states, â€Å"We are a people- one people.† Both Herzl and Berkowitz have interesting key points about a Jewish State, the Jewish religion in general, and how to solve current issues in the religion. A State is formed by a social contract and is still being created today. Rousseau states, â€Å"The conditions of this contract areRead MorePolitical Socialization955 Words   |  4 Pagesever thought about why you have the political beliefs and values you do? Where did they come from? Are they simply your own ideas and experiences or have you been influenced by others in your thinking? This process by which individuals acquire their political beliefs and attitudes is called political socialization. In another words, Political socialization is a concept where the study of the developmental processes by which children and adolescents acquire political cognition, attitudes and behaviorsRead MorePressure Groups Being Good for Democracy Essay631 Words   |  3 Pagesmaking by organising campaigns, sending letters, organising demonstrations and signing petitions. People join pressure groups to show their support for a particular issue and to join with other like-minded people in trying to influence our politicians. Some people feel working in a group like this means they have a louder voice in getting their message across. There are many positive and negative factors of pressure groups on a democracy. Positive factors of pressureRead MoreMarcus Tullius Cicero And Mary Wollstonecraft1556 Words   |  7 PagesStrictures on Political and Moral Subjects. Both authors describe identity of the individual as being derived or formed through their social roles and education. These two things help distinguish the individual from others and give them virtue, which is essential for forming our identity. Cicero describes that our relationships in society help define our identity. In Cicero’s book, he states there is a closer social union that exists between human beings. That is people’s social roles. Our friendshipRead MorePolitical Philosophy And American Political Thought981 Words   |  4 Pages I have applied to participate in the Hertog Summer Programs in Classical Political Philosophy and American Political Thought because of my passion for politics. This passion inspired me to become commit to the Major in Government at Georgetown University. A professor once gave me the following definition of politics as, â€Å"the resolution of conflict among the competing interests of individuals, groups, and or nations.† Therefore, the study of politics in my opinion is the study of how groups reachRead More2016 Elections : Response Paper984 Words   |  4 Pagesapproaches, having a comprehensive knowledge of political issues, candidates, and how the voting system works is extremely important, especially for those like me who will be voting for the first time. During our presentations for the project, we discussed subjects such as major issues, candidates, and the Electoral College. From these presentations I learned key information that will help me make an informed vote on Election Day and give me the means to form my own conclusions on important issues. I feelRead More John Dewey Essay1595 Words   |  7 Pageseducation. A prominent voice in America, commanding the admiration of those who agreed with his views, and respect for his mind even from those who did not. The man: John Dewey, an American philosopher. Dewey’s pedagogy was one with three distinctive traits: it was democratic in that it called for pluralism. It was a follower of the scientific method in that it was a systemic approach at solving problems and forming judgments, both practical and moral. It prized directed experience as an ongoing process